Answered By: Judith Jablonski Last Updated: Dec 19, 2016 Views: 1941
Qualitative Research is a planned, empirical investigation that aims to gain a deep understanding of a specific organization or event, rather than to compile a surface description of a large sample of a population via measurement.
Quantitative Research is the systematic, empirical investigation of social phenomena using statistical, mathematical or computational techniques.
Our Research Methods Information guide provides extensive information on each of these research approaches. Here are the direct links to those web pages: