Answered By: APUS Course Materials
Last Updated: Nov 27, 2018     Views: 1729

You can find this chapter by following the steps at this FAQ: I'm trying to find a specific book.  How can I find out if our library has it?

Note:  You will need to search for this book by the title Branding Strategies for Success. The first chapter in the book is Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands. Click the chapter title to start reading!

If you have questions or problems with required readings, contact the electronic course materials team at ecm@apus.edu.