Answered By: Judith Jablonski
Last Updated: Dec 19, 2016     Views: 830

Qualitative Research is a planned, empirical investigation that aims to gain a deep understanding of a specific organization or event, rather than to compile a surface description of a large sample of a population via measurement.

Quantitative Research is the systematic, empirical investigation of social phenomena using statistical, mathematical or computational techniques.

Mixed Methods Research is a planned investigation for collecting, analyzing, and “mixing” both quantitative and qualitative research and methods in a single study in order to understand a research problem from multiple perspectives.


Our Research Methods Information guide provides extensive information on each of these research  approaches. Here are the direct links to those web pages:

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