Answered By: APUS Course Materials Last Updated: Nov 12, 2014 Views: 1687
You can find this chapter by following these steps:
1. Visit the Books & eBooks Catalog
2. Type Branding Strategies for Success into the search box
3. Use the drop-down menu next to the search box to select "Title"
4. Click "Search"
5. The book title should appear in the results, along with a url. Click that url. The book's full text will open in a new window.
6. The first chapter in the book is Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands. Click the chapter title to start reading!
If you have questions or problems with required readings, contact the electronic course materials team at firstname.lastname@example.org.