Answered By: APUS Course Materials
Last Updated: Nov 12, 2014     Views: 1691

You can find this chapter by following these steps:

1.  Visit the Books & eBooks Catalog

2.  Type Branding Strategies for Success into the search box

3. Use the drop-down menu next to the search box to select "Title"

4.  Click "Search"

5.  The book title should appear in the results, along with a url.  Click that url. The book's full text will open in a new window.

6. The first chapter in the book is Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands. Click the chapter title to start reading!

If you have questions or problems with required readings, contact the electronic course materials team at ecm@apus.edu.